“There’s no such thing as bad publicity.”
“Any publicity is good publicity.”
I don’t know how many times or ways I have heard sayings expressing the general idea that bad press is still press. According to Plunkett Research, there are $177.8 billion dollars spent on advertising in the U.S every year. To get an idea of how big that number is, 177.8 billion seconds will take 338,280 years.
SOOOoooooo it would seem reasonable to assume that getting your brand or product out there is a good thing. I’d always assumed that was kind of where those saying came from. Even bad stories get you exposure.
What if the government mandated your product be identified? How excellent would that be? Apparently it’d be terrible.
Oregon recently had to decide on whether to pass a bill requiring labeling of GMO products. It failed. The cash and other contributions given to defeat this bill are outlandish.
Monsanto Corporation boasts on their website how adding genes to various vegetables gives them resistance to disease. Why then, would they feel the need to give almost $6 million dollars to keep the state of Oregon from requiring genetically modified foods to be labeled as such? What is worth $20 million to an advertising agency to keep voters in Oregon from knowing what they are eating? Why is PepsiCo willing to fork out over $2 million to defeat this bill?
The group opposing labeling GMO’s claims they fear the destruction of family farms because of costs associated with labeling what someone is eating. Why then are their top thirty supporters corporations? (PDF based on Oregon Sec. of State records)There are reports that GMO foods lead to organ failure. Perhaps this COULD be the reason that makers would oppose labeling products properly.
Unfortunately, I’ve asked several questions here without providing any answers. Obviously private companies operate for a profit. I can only think these corporations must feel that their profits would go down at least as much as they donated if the labeling was required? I would love to know why they feel that way.
This article was first published on November 8, 2014 and was recovered using AI and web.archive.org.
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